America Is Hard to See

May 1–Sept 27, 2015

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Glossy, stagy, and buzzing with the energy of the street and the media machine, a potent strain of art in the 1980s both reflected and challenged the ethos of the era under President Ronald Reagan. An economic upswing reversed the downturn of the 1970s, though its benefits were felt unequally during a period of political conservatism that valorized conspicuous consumption and Wall Street speculation. Children of the American baby boom, the artists who came of age at this time were the first generation reared on television and the impersonal affect of Pop art. Much of their work relied on their media savvy and new theories of representation that questioned originality and authenticity in a world awash with recycled images and styles.

The sculptures of Jeff Koons, Nam June Paik, and Charles Ray on view in this chapter all incorporate readymade products or the display devices that sell them, from mannequins to lighted cases. These artists conflated the allure of consumer products and art at a time when a booming market led paintings and sculptures to be increasingly seen as commodities, a point emphasized by Louise Lawler’s auction house photograph of Andy Warhol’s take on Marilyn Monroe. Other heroines star in Sarah Charlesworth’s and Dara Birnbaum’s appropriations from art history and television, respectively, while even Keith Haring’s and Jean-Michel Basquiat’s graffiti-tinged paintings play with branding and the zip and glow of the screen.

Below is a selection of works from this chapter.