America Is Hard to See
May 1–Sept 27, 2015
Running People at 2,616,216 (1978–79) by Jonathan Borofsky installed on the West Ambulatory, 5th floor, the inaugural exhibition, America Is Hard to See (May 1–September 27, 2015). Whitney Museum of American Art, New York. Photograph © Nic Lehoux
Drawn entirely from the Whitney Museum of American Art’s collection, America Is Hard to See takes the inauguration of the Museum’s new building as an opportunity to reexamine the history of art in the United States from the beginning of the twentieth century to the present. Comprising more than six hundred works, the exhibition elaborates the themes, ideas, beliefs, and passions that have galvanized American artists in their struggle to work within and against established conventions, often directly engaging their political and social contexts. Numerous pieces that have rarely, if ever, been shown appear alongside beloved icons in a conscious effort to unsettle assumptions about the American art canon.
The title, America Is Hard to See, comes from a poem by Robert Frost and a political documentary by Emile de Antonio. Metaphorically, the title seeks to celebrate the ever-changing perspectives of artists and their capacity to develop visual forms that respond to the culture of the United States. It also underscores the difficulty of neatly defining the country’s ethos and inhabitants, a challenge that lies at the heart of the Museum’s commitment to and continually evolving understanding of American art.
Organized chronologically, the exhibition’s narrative is divided into twenty- three thematic “chapters” installed throughout the building. These sections revisit and revise established tropes while forging new categories and even expanding the definition of who counts as an American artist. Indeed, each chapter takes its name not from a movement or style but from the title of a work that evokes the section’s animating impulse. Works of art across all mediums are displayed together, acknowledging the ways in which artists have engaged various modes of production and broken the boundaries between them.
America Is Hard to See reflects the Whitney’s distinct record of acquisitions and exhibitions, which constitutes a kind of collective memory—one that represents a range of individual, sometimes conflicting, attitudes toward what American art might be or mean or do at any given moment. By simultaneously mining and questioning our past, we do not arrive at a comprehensive survey or tidy summation, but rather at a critical new beginning: the first of many stories still to tell.
America Is Hard to See is organized by a team of Whitney curators, led by Donna De Salvo, Chief Curator and Deputy Director for Programs, including Carter E. Foster, Steven and Ann Ames Curator of Drawing; Dana Miller, Curator of the Permanent Collection; and Scott Rothkopf, Nancy and Steve Crown Family Curator and Associate Director of Programs; with Jane Panetta, Assistant Curator; Catherine Taft, Assistant Curator; and Mia Curran, Curatorial Assistant.
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Glossy, stagy, and buzzing with the energy of the street and the media machine, a potent strain of art in the 1980s both reflected and challenged the ethos of the era under President Ronald Reagan. An economic upswing reversed the downturn of the 1970s, though its benefits were felt unequally during a period of political conservatism that valorized conspicuous consumption and Wall Street speculation. Children of the American baby boom, the artists who came of age at this time were the first generation reared on television and the impersonal affect of Pop art. Much of their work relied on their media savvy and new theories of representation that questioned originality and authenticity in a world awash with recycled images and styles.
The sculptures of Jeff Koons, Nam June Paik, and Charles Ray on view in this chapter all incorporate readymade products or the display devices that sell them, from mannequins to lighted cases. These artists conflated the allure of consumer products and art at a time when a booming market led paintings and sculptures to be increasingly seen as commodities, a point emphasized by Louise Lawler’s auction house photograph of Andy Warhol’s take on Marilyn Monroe. Other heroines star in Sarah Charlesworth’s and Dara Birnbaum’s appropriations from art history and television, respectively, while even Keith Haring’s and Jean-Michel Basquiat’s graffiti-tinged paintings play with branding and the zip and glow of the screen.
Below is a selection of works from this chapter.
JEFF KOONS (B. 1955), NEW HOOVER CONVERTIBLES, GREEN, BLUE; NEW HOOVER CONVERTIBLES, GREEN, BLUE; DOUBLEDECKER, 1981-87
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Jeff Koons, New Hoover Convertibles Green, Blue, New Hoover Convertibles Green, Blue Doubledecker, 1981–87
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Narrator: Artist Jeff Koons.
Jeff Koons: My father was an interior decorator, so I grew up around objects being displayed. And I think that influenced me very much, and that's how I could envision and make a work like this.
I’ve always enjoyed display. And the New Hoover Convertibles, Doubledecker, it's just displaying itself. It’s like an individual displaying themselves. My work I believe is always directed toward what it means to be alive, what it means to be a human being in the world we live. And these are breathing machines. They are like individuals. And the first thing that we do when we come into this world to be alive is to breathe. I also enjoy the sexual quality of the work where some vacuum cleaners may read more feminine, others more masculine. I’ve created some double deckers, it's almost like a family unit, like a momma bear, a poppa bear and a baby bear.
I think the work has a form of visual beauty, but I think that the work’s really more about a philosophical and psychological ideal. These vacuums—these vacuum cleaners are like eternal virgins. They’re brand new. The object has its greatest amount of integrity before it ever participates in the world. Their cords are wrapped up just as they came out of the box. [T]hey've never been turned on. They’re never participated.
I’ve always kind of enjoyed the idea of showing Hoover vacuum cleaners. When
I grew up there were still people coming door to door selling vacuum cleaners.
And I felt that I was kind of doing that with my artwork. I was a young artist saying, look here, I have something, and I'd like to participate. I'd like to get my foot in the door.
Jeff Koons’s series The New, which he began in 1980, captures the era’s fascination with conspicuous consumption. For New Hoover Convertibles, the artist sealed four never-used vacuum cleaners inside a fluorescent-lit vitrine. By placing it in a gallery setting, Koons encouraged the viewer to look at—not through—the transparent plastic conflating systems of commercial display with those of sculptural installation.
The unused vacuums are presented as pristine objects of desire, a quality exaggerated by their otherworldly glow. Yet almost paradoxically, the specimens in these hermetic chambers have inevitably grown dated, suggesting that the relentless quest for the “new and improved” in both art and commerce is inherently overshadowed by the threat of obsolescence.
Events
View all-
Sun,
May 1
Anniversary Curatorial Address: The Whitney’s Inaugural Year and Beyond
1–2 pm
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Sat,
Oct 17
Learning Series Course: Art in the United States and Abroad, 1950–1975
5:30–7 pm
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Sat,
Oct 10
Learning Series Course: Art in the United States and Abroad, 1950–1975
5:30–7 pm
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Sun,
Sept 27
Open Studio
10:30 am–3 pm
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Sun,
Sept 27
Open Studio
10:30 am–3 pm
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Sat,
Sept 26
Poetry Parade for Site and Sight
6:30 pm
Audio guides
Carol Mancusi-Ungaro addresses Jay DeFeo's The Rose (c. 1958–1966)
99 Objects
Listen to selections from the in-gallery programs series named in honor of the Whitney’s new address, 99 Gansevoort Street. Artists, writers, Whitney curators and educators, and an interdisciplinary group of scholars focus on individual works of art from the Museum’s collection on view in America Is Hard to See.
Running People at 2,616,216 (1978–79) by Jonathan Borofsky installed on the West Ambulatory, 5th floor, the inaugural exhibition, America Is Hard to See (May 1–September 27, 2015). Whitney Museum of American Art, New York. Photograph © Nic Lehoux
America Is Hard to See
Hear directly from artists and curators on selected works from the exhibition.
View guide
Explore works from this exhibition
in the Whitney's collection
View 646 works
In the News
“2015 was the Year of the Whitney…the cross-disciplinary approach taken by America Is Hard to See and Collected by Thea Westreich Wagner and Ethan Wagner, is becoming the model for a new generation of curators.”
—Hyperallergic
“2015 belonged to the Whitney…both my museum—and my show—of the year.”
—Adrian Searle in The Guardian
"Best of 2015: Our Top 20 NYC Art Shows"
—Hyperallergic
"The museum’s inaugural show in its new building, America Is Hard to See, tells a different story of modern and contemporary American art than the lily-white version we’re used to"
—The New Yorker
Interview: Curator Scott Rothkopf speaks about America Is Hard to See on Slate's Culture Gabfest
—Slate
"New Whitney Museum Signifies a Changing New York Art Scene"
—The New York Times
"With its abundantly sumptuous holdings, the museum tells us how we got where we are, offering a teeming lineage of the art of this country"
—Hyperallergic
"The Whitney Opens With a Winner"
—Artnews
"Review: New Whitney Museum’s First Show, America Is Hard to See"
—The New York Times
"Curators at the Whitney Museum of American Art discuss their largest exhibition to date at their new downtown location, designed by architect Renzo Piano"
—The Wall Street Journal
"The exhibition will include plenty of crowd-pleasers—Hopper, O’Keeffe, Calder’s “Circus”—but, with the Whitney’s brilliant chief curator, Donna De Salvo, at the helm, expect major twists in the conventional art-historical plot."
—The New Yorker
"The Whitney Museum, Soon to Open Its New Home, Searches for American Identity"
—The New York Times
"One of this year's most anticipated art world events"
—Huffington Post