America Is Hard to See

May 1–Sept 27, 2015

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In the early 1960s, Pop art challenged the gestures of Abstract Expressionism with an unflinching embrace of America’s exploding commercial and media culture. The sources of this new art were generally neither the artist’s imagination nor direct observation of the world, but rather images themselves—whether product packaging, print advertisements, newspaper photography, or comic books. Early in their careers, many of Pop’s protagonists worked as commercial artists; Andy Warhol was an illustrator and James Rosenquist a Billboard painter, while Ed Ruscha trained in graphic design. These commercial backgrounds yielded flat, boldly graphic, mechanical-looking, and impersonal surfaces that were sometimes marked by photographic and printing processes.

The works on view in this chapter present a range of attitudes toward consumer culture. Some feel upbeat and celebratory, such as Tom Wesselmann’s enormous sandwich or Wayne Thiebaud’s luscious cakes. Other works, however, seem to distort or critique the American dream by hinting at overindulgent materialism or the social turmoil of the 1960s. Marisol’s fractured figures present themselves as mutant mannequins, and in Warhol’s hands, plastic surgery and an endless display of Coca-Cola bottles offer a false promise of beauty and sustenance, a vision of branding and self-improvement run amok. Despite its bright colors and visual wallop, Pop art’s tone was often deadpan and chilly, closer to its banal sources than to traditional fine art. Fittingly, it incited a media sensation and charges of vulgarity, but the aftershocks of its revolutionary take on American culture can still be felt today.

Below is a selection of works from this chapter.

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Jasper Johns, Three Flags, 1958

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Scott Rothkopf: A lot of people have debated whether this image is patriotic on the one hand or somehow critical of the American government, and part of its enduring appeal is that we just can’t decide. It’s interesting to think that seeing so many flags could recall parades, patriotism, a kind of festive embrace of American culture, and certainly this painting was made at a very interesting time in American history if we think of the triumphant feeling after World War II, as well as the fear of the Cold War, the repression of the 1950s era. In that way the flag could seem almost oppressive in this case, this kind of exaggerated image of American government, of patriotism, of jingoism, which sometimes stands for things that are not quite as positive as we would like them to be.

In 1954, Jasper Johns began painting what would become one of his signature emblems: the American flag. As an iconic image—comparable to the targets, maps, and letters that he also has depicted—Johns realized that the flag was “seen and not looked at, not examined.” The execution and composition of Three Flags elicit close inspection by the viewer. The painting draws attention to the process of its making through Johns’s use of encaustic, a mixture of pigment suspended in warm wax that congeals as each stroke is applied; the resulting accumulation of discrete marks creates a sensuous, almost sculptural surface. The work’s structural arrangement adds to its complexity. The trio of flags—each successively diminished in scale by about twenty-five percent—projects outward, contradicting classical perspective, in which objects appear to recede from the viewer’s vantage point. By shifting the visual emphasis from the flag’s emblematic meaning to the geometric patterns and variegated texture of the picture surface and the canvas structure, Johns explores the boundary between abstraction and representation. As he remarked, this painting allowed him to “go beyond the limits of the flag, and to have different canvas space.”

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America Is Hard to See

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JASPER JOHNS (B. 1930), THREE FLAGS, 1958

Jasper Johns, Three Flags, 1958

Artists

Explore works from this exhibition
in the Whitney's collection

On the Hour

America Is Hard to See

Large Trademark

15

JASPER JOHNS (B. 1930), THREE FLAGS, 1958

Jasper Johns, Three Flags, 1958

Artists

Explore works from this exhibition in the Whitney's collection

Explore works from this exhibition
in the Whitney's collection