Charles Sheeler
River Rouge Plant
1932
On view
Floor 7
Date
1932
Classification
Paintings
Medium
Oil and pencil on canvas
Dimensions
Overall: 20 7/16 × 24 3/8in. (51.9 × 61.9 cm)
Accession number
32.43
Credit line
Whitney Museum of American Art, New York; purchase
Rights and reproductions
© artist or artist’s estate
In 1927, an advertising agency hired Charles Sheeler to photograph the Ford Motor Company’s new River Rouge plant, a vast complex ten miles outside Detroit, Michigan. Covering 2,000 acres and employing 75,000 people, River Rouge was the world’s largest factory and the first to fully manufacture cars on site. After finishing the photography assignment, Sheeler produced a series of paintings of the factory complex, including River Rouge Plant. Here, Sheeler depicted the plant’s coal processing and storage facility, set on the serene waters of a boat slip, using the crisp lines and hard-edge geometries of Precisionism. Although the plant had experienced severe labor disputes in the early years of the Depression, Sheeler repressed the human dimension of manufacturing work and focused instead on the factory as a paradigm of modern rationality and order. For Sheeler, American factories were the contemporary equivalent of the cathedral, “our substitute,” he said, “for religious experience.”