Allard van Hoorn: Sunrise / Sunset Haiku Engine
May 22–June 21, 2017
Allard van Hoorn's Sunrise / Sunset Haiku Engine visually and verbally translates the sky above the Whitney Museum. Using the names of the Dutch Boy house paint colors as a “haiku engine,” it generates site-specific poetry for day and night. At sunrise and sunset, a screenshot of a patch of sky above the Whitney is taken from a webcam view of the Manhattan skyline. The image is then pixelated to extract a range of colors, which are matched to swatches of the Dutch Boy colors, known for their poetic naming lexicon. For 30 seconds at sunrise and sunset, whitney.org is tiled with these colored paint swatches and their accompanying labels, representing the colors of the sky at that moment. The project uses the sky as a free zone of imagination and draws attention to the perception of our environment.
Sunrise/Sunset is a series of Internet art projects that mark sunset and sunrise in New York City every day. All are commissioned by the Whitney specifically for whitney.org, each project unfolding over a timeframe of ten to thirty seconds.
Using whitney.org as their habitat, Sunrise/Sunset projects disrupt, replace, or engage with the museum website as an information environment. This form of engagement captures the core of artistic practice on the Internet, the intervention in existing online spaces. The series is organized by Christiane Paul, adjunct curator of digital art at the Whitney Museum.
To see the current project, be anywhere on this website during sunset or sunrise.