Commercial Filming and Photography

Commercial Filming and Photography helps support the Museum’s groundbreaking exhibitions, award-winning education and public programs, and community outreach initiatives.


COMMERCIAL FILMING AND PHOTOGRAPHY AT THE WHITNEY

As the preeminent institution devoted to the art of the United States, the Whitney Museum of American Art presents the full range of twentieth-century and contemporary American art, with a special focus on works by living artists. 

Designed by architect Renzo Piano and situated between the High Line and the Hudson River, the Whitney Museum is nestled in one of the most prominent and desirable districts in the world, surrounded by beautifully preserved buildings and rich history.

Commercial Filming and Photography is subject to the terms and conditions in the Museum’s Location Agreement and the Whitney’s Filming and Photography Policies including, Corporate Fees, Location Fees, and Licensing.

Commercial Filming and Photography includes:

  • Movie productions
  • Television productions
  • Documentaries
  • Product or promotional campaigns
  • Non-exhibition related campaigns and editorial content

SUBMIT AN INQUIRY


LOCATIONS



Pamella and Daniel DeVos Family Largo

Located on Gansevoort Street at Washington Street, the Whitney Museum of American Art Leonard A. Lauder Building is nestled in one of the most prominent shopping districts in the world, surrounded by beautifully preserved buildings in New York City’s Meatpacking District. The exterior Largo of the Museum has become a recognizable backdrop of downtown Manhattan. Take a Virtual Walkthrough of Pamella and Daniel DeVos Family Largo.

  • Square footage: 8,500
  • Maximum capacity: n/a
  • Sunlight shines over Gansevoort Street, lighting up the entrance to the Whitney Museum of American Art.

    The Whitney Museum of American Art. Photograph by Nic Lehoux

  • Bright white or grey building, the Whitney Museum of American Art, pictured with time lapsed people in front of the museum columns on a bright day.

    The Whitney Museum of American Art. Photograph by Nic Lehoux


KENNETH C. GRIFFIN HALL

Since opening in 2015, the 6,200-square-foot Lobby of the Museum has welcomed over five million visitors.  The interior features floor-to-ceiling windows and removable fixtures including the admissions desks and stanchions. 

The Kenneth C. Griffin Hall is publicly accessible, and availability is subject to the Museum's operating hours. Large-scale filming and photography is recommended when the Museum is closed to the public. Take a Virtual Walkthrough of the Kenneth C. Griffin Hall.

  • Square footage: 6,200
  • Maximum capacity: 550 
  • The Griffin Hall Gallery, empty, in daylight at the Whitney Museum of American Art. The image shows the room designed by Renzo Piano, with windows far to the left and a staircase toward the right.

    The Whitney Museum of American Art. Photograph by Timothy Schenck

  • The photo shows Griffin Hall of the Whitney Museum of American Art, full of people shown in a time lapse format. The room is bright and busy.

    The Whitney Museum of American Art. Photograph by Nic Lehoux


ANDREA AND JAMES GORDON RESTAURANT AT UNTITLED

Located on the Museum’s Ground Floor the Andrea and James Gordon Restaurant at Untitled  is a recipient of the James Beard Award for Restaurant Design. The restaurant provides views of the Hudson River and High Line Park, which has its entrance point just steps away from the restaurant. The Andrea and James Gordon Restaurant at Untitled can be combined with the adjacent Kenneth C. Griffin Hall or the exterior Pamella and Daniel DeVos Family Largo.

  • Square footage: 2,500
  • Maximum capacity: 90
  • A timelapse of many people sitting in red chairs and eating in a bright room with windows and large light fixtures in the Whitney Museum of American Art.

    The Whitney Museum of American Art. Photograph by Timothy Schenck

  • A lot of people seated in a time lapse, eating at a restaurant in front of a sign that says EAT, with bright lights and an orange wall.

    The Whitney Museum of American Art. Photograph by Karin Jobst


SUSAN AND JOHN HESS FAMILY THEATER

The Theater situated on the Museum’s Third Floor can accommodate a variety of formats including theater-style seating. The Theater’s floor-to-ceiling windows provide stunning views of the Hudson River with fully transformable black-box capabilities. 

The Theater is not publically accessible when not in use so it can be utilized for multi-day productions. Take a Virtual Walkthrough of the Susan and John Hess Family Theater.

  • Square footage: 2,450
  • Maximum capacity: 180

 

  • The theater of the Whitney Museum of American Art, empty with shadows and light from the large windows.

    The Whitney Museum of American Art. Photograph by Timothy Schenck

  • The theater of the Whitney Museum of American Art set up with rows of chairs.

    The Whitney Museum of American Art. Photograph by Arnold Brower


STUDIO CAFE AND THOMAS H. LEE  FAMILY TERRACE

The Museum’s Eighth Floor sky-lit Studio Cafe and adjacent Terrace provides a spectacular setting for simultaneous indoor/outdoor scenes. 

The Studio Cafe and Thomas H. Lee Family Terrace are publicly accessible, and availability is subject to Museum operating hours. A 7 pm start time is suggested unless hosting when the Museum is closed to the public. Early closures may be possible. Take a Virtual Walkthrough of the Studio Cafe and Thomas H. Lee Family Terrace.

  • Square footage: 4,300
  • Maximum capacity: 90 
  • The Studio Cafe on the top floor of the Whitney Museum of American Art, with wood floors, white walls and ceiling windows.

    The Whitney Museum of American Art. Photograph by Matthew Carasella

  • Museum guests in semi formal evening attire mingle on the top patio of the Whitney Museum of American Art outside of the Studio Cafe on a bright and beautiful day.

    The Whitney Museum of American Art. Photograph by Matthew Carasella


TOM AND DIANE TUFT TRUSTEE ROOM

The 1,200-square-foot Trustee Room windows overlook the Hudson River, providing northwest views and a remarkable setting for board room or other interior scenes. 

The Tom and Diane Tuft Trustee Room is not publically accessible when not in use so it can be utilized for multi-day productions. Take a Virtual Walkthrough of the Tom and Diane Tuft Trustee Room.

  • Square footage: 1,200
  • Maximum capacity: 75 

PERMANENT COLLECTION GALLERY

The Museum’s Permanent Collection galleries and terraces may be available for filming and photography, subject to availability, approval, and clearing of rights associated with the artwork. Galleries may include: Robert W. Wilson Galleries, Stefan Edlis and Gael Neeson Foundation Outdoor Gallery, Jasper Bloomberg and Zelda Bloomberg Outdoor Gallery. 

Exhibition galleries are publicly accessible, and availability is subject to Museum operating hours. Large-scale filming and photography is recommended when the Museum is closed to the public.

  • Art on the gallery walls of the Whitney Museum of American Art, including Warhol's Double Elvis, all against white walls.

    The Whitney Museum of American Art. Photograph by Ron Amstutz.

  • Many people explore the patios of the Whitney Museum of American Art on a bright day in a time lapsed photo. The reflections of the large glass windows appear in front of a view of the city and river in New York City.

    The Whitney Museum of American Art. Photograph by Nic Lehoux.


MORE INFORMATION

Press Shoots

All editorial film- and photo-shoot requests must be directed to the Press Office. Editorial shoots that center on current and upcoming exhibitions and the Museum's collection and programs will be given priority. Your request should include a brief description of the proposed shoot, proposed dates and times, the desired Museum spaces or exhibits, and an estimate of the size of the crew. Film and photography shoots must comply with the Museum's Photo Guidelines and may require the completion of a Location Agreement.

Personal Photography

Personal, noncommercial photography is permitted in public areas and in the Museum’s Permanent Collection galleries only. The use of a flash, tripod, or other professional equipment is not permitted. 

Images and Permissions

If you would like to obtain Whitney-owned images, or other materials (video, audio, text), for commercial purposes please visit the Images and Permissions page for instructions and contact information. To obtain materials for research or archival purposes, contact licensing@whitney.org.

Entertaining at the Whitney

Entertaining at the Whitney includes Corporate Events and Social Events. Entertaining is exclusive to Corporate Members and Individual Leadership Donors and is not available to the general public. All Events are subject to the Whitney’s Entertaining Policies and the terms and conditions outlined in the Special Event Terms and Conditions.

CONTACT

For commercial filming and photography requests or to schedule a site visit please submit an inquiry.

For additional questions about filming and photography please contact filming@whitney.org.

Commercial Filming and Photography Brochure

Commercial Filming and Photography Policies 

Location Agreement

Floorplans

The Whitney Museum of American Art reserves the right to decline involvement in any project or productions and to approve all collateral for productions hosted at the Museum. Please note that capacities and environments within the Museum are subject to change. To receive a full copy of Museum filming and photography regulations, please contact the Special Events office.

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American Artist, Looted

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