¡Viva! Broadway at the Whitney

Floor 1, Lobby

In celebration of Hispanic Heritage Month, enjoy an exclusive pop-up performance by musicians from the critically acclaimed Broadway musical Buena Vista Social Club at the Whitney. Stop by the lobby as Free Friday Night begins to hear the transporting sounds of Cuba brought to life by Renesito Avich, Javier Díaz, Román Diaz, David Oquendo, Marco Paguia, and Gustavo Schartz. 

The critically-acclaimed Broadway musical Buena Vista Social Club captivates audiences with the soul-stirring music of Cuba’s golden age, earning ten Tony Award nominations and winning five, including a special Tony Award for the band. Celebrated for redefining what a Broadway musical can look like, the production brings traditional Latin folk music in Spanish to the Broadway stage for the first time, expanding the landscape of American theater and attracting diverse new audiences.  

¡Viva! Broadway is a national Broadway League audience development partnership with the Hispanic community that helps bridge the world of Broadway with Latino and Hispanic audiences around the country. This long-term initiative aims to celebrate Latino and Hispanic talent and increase awareness of and engagement with Broadway. ¡Viva! Broadway embraces media and education initiatives, concerts, events and promotions, career development programs, and more. 

The Broadway League, founded in 1930, is the national trade association for the Broadway industry. Key league programs and resources such as ¡Viva! Broadway represent the League’s ongoing commitment to creating an inclusive culture within the industry that is geared toward accessibility and advancements of audience development, industry practices, and workforce opportunities. Since 1967, The Broadway League has been co-presenting the Antoinette Perry “Tony” Awards.