Whitney Biennial 2014

Solo en Inglès

Hear directly from artists as they discuss the thoughts, processes, and ideas behind their work in the 2014 Biennial. The guide also features commentary from Biennial curators Stuart Comer, Anthony Elms, and Michelle Grabner.

Fred Lonidier

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Narrator: Fred Lonidier had the idea for this work when he found an advertisement for customized T-shirts, produced by the GAF Corporation. GAF manufactured photographic film, but it was a large corporation that worked across many other sectors as well. Lonidier objected to many of its labor practices.

Fred Lonidier: So what I decided to do was to research this company and type up my research—obviously I have to crunch it down into sort of sound bytes—onto note cards, because that’s what you do when you’re a student. I’ve done lots of those—term papers! And I would make slides of those note cards, and I would send them in to have them print them on their t-shirts. So this is a way of getting them to do a critique, do an end run of their own public relations, and produce a critique. 

An installation of a printed shirt.

Narrator: Fred Lonidier had the idea for this work when he found an advertisement for customized T-shirts, produced by the GAF Corporation. GAF manufactured photographic film, but it was a large corporation that worked across many other sectors as well. Lonidier objected to many of its labor practices.

Fred Lonidier: So what I decided to do was to research this company and type up my research—obviously I have to crunch it down into sort of sound bytes—onto note cards, because that’s what you do when you’re a student. I’ve done lots of those—term papers! And I would make slides of those note cards, and I would send them in to have them print them on their t-shirts. So this is a way of getting them to do a critique, do an end run of their own public relations, and produce a critique. 


Fred Lonidier, GAF Snapshirts, 1976 (detail). Thirty-two photo- and text-printed T-shirts. Collection of the artist; courtesy Tomwork, Los Angeles