Jeff Koons: A Retrospective
Audio Guide Playlist

This audio guide features commentary by artist Jeff Koons, Scott Rothkopf, the Whitney's Nancy and Steve Crown Family Curator and Associate Director of Programs, Michelle Kuo, editor of Artforum magazine, and Amy Adler, the Emily Kempin Professor at New York University Law School.

NARRATOR: In 1989, the Whitney Museum invited Koons to create an outdoor billboard for Image World, an exhibition exploring the relationship between art and the media. Jeff Koons.

JEFF KOONS: I thought, "You know what I'll do? I'll create this billboard that's advertising a film. I'll call it Made in Heaven, and it'll be starring myself, Jeff Koons, and Cicciolina. It'll be like I became another star."

NARRATOR: La Cicciolina was the stage name of Ilona Staller, an adult movie actress and member of the Italian parliament. 

JK: I hired Ilona and I went to Rome, I treated everything as a readymade. Used the same photographer she always worked with, used the same sets she always worked with, had her wear the same type of dresses, same type of makeup, and I did a photo shoot with her to create the billboard. We ended up flirting with each other and we fell in love.

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