Find out more about CHERYL’s monthly dance parties in New York City and beyond.
CHERYL was founded in 2008 by Puotinen, Nick Schiarizzi, Van Buren, and Destiny Pierce in response to what the group of friends saw as a dearth of nightlife in Park Slope and Gowanus, the Brooklyn neighborhoods where they lived at the time. Puotinen, Van Buren, and Pierce first met in the education department at the Brooklyn Museum in 2004-5, a fact that informs the participatory nature of their parties. “Our initial goal was to teach people a ‘CHERYL’ dance that we invented, and to have them do it with us,” says Puotinen of the inaugural party, where the group screened the first of their now-signature videos, produced and released online prior to every event as a way of articulating its theme. “Basically, we toss around ideas until we start to laugh,” she said of the group’s collaborative process. “If we keep laughing, it makes the cut."