JEFFKOONS: I would purchase a vacuum cleaner or an object. I would bring it to my studio. I would unwrap it and I would immediately encase it into a plexiglass vitrine.
NARRATOR: Jeff Koons describes the process of making the sculptures in the middle of this room.
JK: So it would just sit there. It wouldn’t be infringed upon in any manner. Gravity would just hold it where it was standing.
I anticipated that the interaction between the viewer and the object would be strong. I mean, it’s bright; it’s white light. These pieces are displaying themselves in a very kind of classical tradition of art. I mean, you could think of Renaissance sculpture. These are eternal virgins that are being displayed. So you have this quality: this gleaming, the shining, the toughness. They have this integrity. They’re born with it.
NARRATOR: Koons intended the series this sculpture comes from, The New, to serve as a kind of philosophical examination of consumer culture. What does it mean for something to be new? What makes commodities desirable? For Koons, the objects in his sculptures were very much open to interpretation.