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The Bruce High
Quality Foundation

Founded 2001 in Brooklyn, New York

The Bruce High Quality Foundation, a group of anonymous artists, uses performances and pranks to critique the art world. For the work on view in 2010, the Foundation repurposed an iconic vehicle as a “portable museum,” a site for both reviving and putting to rest American cultural myths. Designed to be both an ambulance and a hearse, the Cadillac Miller-Meteor has been used to care for the dying, transport the dead, and as a prop in the movie Ghostbusters. The title of this work refers to Joseph Beuys’s 1972 performance I Like America and America Likes Me. Upon arriving in New York from his native Germany for his performance, the artist was bundled into a Cadillac ambulance and shuttled to an art gallery, where he kept company with a coyote for three days before returning directly to the airport. Beuys’s personal, ritualized confrontation with the United States is revisited here as a collective experience. A video projected on the windshield surveys a contemporary culture defined by YouTube clips, Hollywood movies, and news media. The voice-over describes an ambivalent, yearning relationship with the United States, as if the country were a dysfunctional family member or abusive lover.

Read about the artist

Their Own Brucennial
--The New York Times (February 2010)

Forget the Biennial, 2010 is All About the Brucennial
--The L Magazine (February 2010)

The Nifty 50: Bruce High Quality Foundation
--T Magazine/The New York Times (January 2010)

"Bruce High Quality Foundation, _Art History With Benefits_, at X-Initiative":http://artforum.com/video/id=24203&mode=large&page_id=0
--_Artforum.com_ (November 2009; note: registration required)

"Artists Without Mortarboards":http://www.nytimes.com/2009/09/13/arts/design/13roberta.html
--_The New York Times_ (September 2009)

"Money Talks":http://www.artnet.com/magazineus/reviews/rinebold/bruce-high-quality-foundation8-20-09.asp
--_Artnet_ (August 2009)

"Enter the Afterlife: A Conversation with the Bruce High Quality Foundation":http://www.artinamericamagazine.com/news-opinion/the-market/2009-03-23/bruce-high-quality-foundation--1/
--_Art in America Online_ (March 2009)

"And the Beat Goes On":http://www.nytimes.com/2009/12/06/fashion/06night.html
--_The New York Times_ (December 2009)