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“Effortless” Art

Andy Warhol is best known for his simple, iconic prints of Campbell's soup cans. He was also one of the innovators of Pop Art that emerged in the mid-1950s. If it was in an exhibition, perhaps most people would give this screenprint one swift glance and continue on to the next work of art. Maybe some people would not even consider this as art. On the contrary; to me, this piece suggests that everything is art.

Tomato (1968) shows us that in a culture flooded with information, where most people experience things once or twice removed through television and print, and where images become mundane and disassociated by being repeated time and time again, there is a role for what is considered ‘effortless’ art.

By Orly

Andy Warhol, Tomato, 1968, from the portfolio Campbell’s Soup I  69.13.9
Andy Warhol, Tomato, 1968, from the portfolio Campbell’s Soup I. Color screenprint: image, 31 7/8 × 18 7/8 in. (81.1 × 48 cm); sheet, 35 1/16 × 23 1/16 in. (89.1 × 58.6 cm). Edition of 250. Printed by Salvatore Silkscreen Co., Inc., New York; Published by Factory Additions, New York. Whitney Museum of American Art, New York; purchase with funds from the Friends of the Whitney Museum of American Art  69.13.9
© 2009 Andy Warhol Foundation for the Visual Arts/Artists Rights Society (ARS), New York